How to Effectively Repost a LinkedIn Post From a Company Page
Want to amplify your network’s content or share relevant information on your company’s LinkedIn page? This article details how to repost a LinkedIn post from a company page, demonstrating the process and providing actionable tips for maximizing impact.
Introduction: The Power of Sharing on LinkedIn
LinkedIn is a powerful platform for professional networking, thought leadership, and brand building. A key component of leveraging LinkedIn effectively is the ability to share and amplify relevant content. While personal profiles can easily repost, company pages require a slightly different approach. Understanding how to repost a LinkedIn post from a company page is crucial for expanding reach, engaging your audience, and reinforcing your brand’s message. This guide will walk you through the process, highlight the benefits, and address common questions.
Why Reposting Matters for Company Pages
Reposting content on LinkedIn from your company page offers numerous advantages:
- Enhanced Visibility: Reaching a wider audience by exposing your followers to valuable insights from other sources.
- Content Curation: Showcasing your expertise by sharing relevant articles, industry news, and thought leadership pieces.
- Relationship Building: Acknowledging and supporting other businesses or individuals in your network, fostering positive relationships.
- Brand Voice Reinforcement: Demonstrating your company’s values and expertise through the content you choose to share.
- Increased Engagement: Sparking conversations and encouraging interaction among your followers.
The Step-by-Step Process: Reposting Explained
Unfortunately, LinkedIn does not currently offer a direct “repost” or “share” button on company pages like it does for individual profiles. This means there’s no one-click solution. However, there are two primary methods you can use to achieve the desired outcome:
Method 1: Manual Reposting (Copy and Paste)
This is the most common workaround.
- Find the Post: Locate the post you want to share on LinkedIn.
- Copy the Content: Carefully copy the text of the original post, including any relevant hashtags and mentions. Be sure to attribute the original author correctly.
- Create a New Post: Go to your company page and start a new post.
- Paste the Content: Paste the copied text into the new post.
- Attribute the Original Author: Clearly indicate that you are sharing content from another user. You can use phrases like “via [Author Name]” or “Originally posted by [Author Name].” Ideally, tag the author and the originating company in your post, if possible.
- Add Your Commentary: Include a brief introduction or your own insights about the post. This adds value for your followers and demonstrates your thought leadership.
- Share the Link (If Applicable): If the original post included a link, copy and paste the link into your post as well.
- Publish: Click the “Post” button to share the content with your company page followers.
Method 2: Using Third-Party Social Media Management Tools
Many social media management tools (e.g., Hootsuite, Buffer, Sprout Social) allow you to schedule and repost content across multiple platforms, including LinkedIn company pages.
- Connect Your LinkedIn Company Page: Link your LinkedIn company page to your chosen social media management tool.
- Find the Post (Within the Tool): Some tools allow you to search for posts directly within the platform. Otherwise, you may still need to manually copy the post content as described above.
- Schedule or Publish: The tool should allow you to schedule the repost for a later time or publish it immediately.
Examples of Effective Reposts
Here are a few examples of how to effectively repost content on LinkedIn:
- Example 1: Sharing Industry News:
“Excited to share this insightful article by [Author Name] at [Company Name] on the latest trends in AI! via @[Author’s LinkedIn Profile]. Their perspective on [specific point] is particularly relevant to our work at [Your Company Name]. [Link to Original Article]” - Example 2: Highlighting a Customer Success Story:
“Proud to share how [Customer Name] is achieving incredible results using our [Product/Service]! This case study showcases their success in [Specific Achievement]. Originally posted by @[Customer Company’s LinkedIn Page]. [Link to Case Study]”
Common Mistakes to Avoid When Reposting
- Failing to Attribute the Original Author: This is crucial for ethical and professional reasons. Always give credit where it’s due. Plagiarism is a serious offense.
- Sharing Content Without Context: Don’t just copy and paste a post without adding your own commentary. Provide context and explain why it’s relevant to your audience.
- Ignoring Copyright Restrictions: Be mindful of copyright laws and permissions. Only share content that you have the right to share.
- Reposting Irrelevant Content: Ensure the content you share aligns with your brand’s values and interests your audience. Avoid sharing content that is off-topic or potentially offensive.
- Over-Reposting: Don’t bombard your followers with too many reposts. Mix reposted content with original content to maintain a healthy balance.
Comparing Reposting Methods
| Feature | Manual Reposting (Copy & Paste) | Social Media Management Tools |
|---|---|---|
| Ease of Use | Simple, but can be time-consuming | More complex setup, but streamlines scheduling |
| Cost | Free | Subscription fees required |
| Scheduling | Not available | Enables scheduling |
| Attribution | Requires manual effort | Varies by tool |
| Analytics | Limited | Robust analytics available |
FAQs
How to Repost a LinkedIn Post From a Company Page for Free?
The manual copy-and-paste method is the only truly free way to repost a LinkedIn post from a company page. Social media management tools typically require a subscription.
Can I Repost a Post Directly From My Company Page on LinkedIn?
No, LinkedIn does not offer a direct “repost” or “share” button for company pages in the same way it does for individual profiles. You must use one of the methods described above.
What is the Best Way to Attribute the Original Author When Reposting?
The best practice is to tag the author and/or the originating company in your post using the “@” symbol. If tagging is not possible, clearly state “via [Author Name]” or “Originally posted by [Author Name].”
How Can I Make My Reposted Content More Engaging?
Add your own commentary, insights, or questions to encourage interaction. Think about what your audience will find valuable and how the original post relates to their interests.
Is it Legal to Copy and Paste Content When Reposting on LinkedIn?
It is generally acceptable to copy and paste short excerpts of content for reposting, as long as you give proper attribution and do not violate any copyright restrictions. Avoid copying entire articles or large portions of text without permission.
How Often Should I Repost Content on My Company Page?
There’s no magic number, but aim for a balance between reposted and original content. Monitor your engagement metrics to see what resonates with your audience.
Can I Repost Content From a Private LinkedIn Group?
No, you should not repost content from a private LinkedIn group without the express permission of the original poster and the group administrator.
What Are the Benefits of Using a Social Media Management Tool for Reposting?
Social media management tools offer features like scheduling, analytics, and streamlined reposting across multiple platforms. This can save time and improve your overall content strategy.
What Should I Do If I Can’t Find the Original Author’s LinkedIn Profile to Tag?
If you can’t find their profile, mention their name and company name. If you know their job title, you can include that as well. Accuracy and transparency are key.
How Can I Track the Performance of My Reposted Content?
LinkedIn provides analytics on your company page posts, including impressions, engagement, and click-through rates. Monitor these metrics to see how your reposted content is performing.
What Kind of Content Should I Repost on My Company Page?
Repost content that is relevant to your industry, aligns with your brand’s values, and interests your target audience. Look for articles, news, and insights that provide value and spark conversation.
How Do I Know If I Have Permission to Repost a Specific Piece of Content?
If you are unsure, it’s always best to err on the side of caution and ask for permission from the original author or copyright holder. Look for copyright notices or terms of use that may specify reposting guidelines.