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Columbia Business School Offers Workshop on Leveraging Online Communities and Social Networks for Business Growth

NEW YORK, Oct. 14 /PRNewswire-USNewswire/ -- The following media advisory was issued today by Columbia Business School:

WHAT:

The Center on Global Brand Leadership at Columbia Business School presents the BRITE Workshop on Online Communities, a hands-on workshop that will provide managers and executives with tools and strategies for using online communities and social networks to drive growth and achieve business objectives. Instructors will introduce key concepts and trends in the area of online communities, and identify case studies and best practices in leveraging communities for business. The workshop will provide actionable "how to" learning for implementing the right strategy in one's own organization.

WHEN:

Thursday, October 16, 2008

9:00am - 5:00pm

AGENDA INCLUDES:

Best & Worst Practices for Company-Run Online Communities: Results of the 2008 Tribalization of Business Study

Building Brand Buzz with Online Communities: Case Study and Research Results

Using Video to Build Buzz: How indie bands can plug into MySpace, Facebook, and fan communities

From BarackObama.com to AT&T: Using online communities to engage, energize and mobilize constituents

For full agenda and speaker bios, visit http://www.briteconference.com/Workshop/.

WHERE:

Satow Room, 5th Floor, Alfred Lerner Hall

Columbia University

2920 Broadway at 115th Street

CONTACT:

Space is limited; to attend or for more information, please contact Keshia Mark at (212) 854-2747or klm74@columbia.edu.

About BRITE

BRITE is a global series of conferences, workshops and leadership summits on branding, innovation, and technology. BRITE events bring together thought leaders from business, technology, media and marketing to discuss how technology and innovation are transforming the ways that companies build and sustain great brands. It is presented by the Center on Global Brand Leadership. Founded at Columbia Business School in 1999, the Center has grown into a global partnership of leading business schools. The Center brings together researchers, corporations, agencies, and entrepreneurs to develop new thinking about the future of innovation and branding. To find out more about the Center and our worldwide activities, please visit www.globalbrands.org.

About Columbia Business School

Led by Dean R. Glenn Hubbard, the Russell L. Carson Professor of Finance and Economics, Columbia Business School seeks to provide a truly global business education that lasts and evolves over a lifetime, preparing students for strong leadership in any industry. The School's cutting-edge curriculum bridges pioneering academic theory with industry practice, imparting not only functional skills but the entrepreneurial mindset required to recognize and capture opportunity in a competitive business environment. Beyond academic rigor and teaching excellence, the School offers programs that are designed to give students practical experience making decisions in real-world environments. The strength of its ideas, the breadth and accessibility of its alumni network, and the extent of its connections to New York City combine to make Columbia Business School one of the most innovative and dynamic business communities in the world. The School offers MBA and Executive MBA (EMBA) degrees, as well as non-degree executive education programs. For more information, visit www.gsb.columbia.edu.

SOURCE Columbia Business School