Thank you to our speakers and sponsors.   Shown left to right: Gottfried Sehringer, Softrax Corporation; Carol Monaco, MarketWise Innovations; Paula Levis Suita, Smith & Suita, Inc.; Jeanne Friedman, Network Engines, Inc.; Ben Sargent, Lionbridge Technologies, Inc. and Anne Doherty Johnson, AeA.

Event Summary

On April 15, 2004, AeA hosted a solutions breakfast on Marketing Technology in a Difficult Economy: What's Most Effective? Attendees learned how other high-tech companies are facing today’s tough marketing challenges, and what marketing efforts are most effective during a difficult economy. 

Carol Monaco, President of MarketWise Innovations, and Paula Levis Suita, Principal and Co-founder of Smith & Suita, Inc., presented results from two significant research studies, namely What Matters Most When Marketing in a Tough Economy and Marketing Measurement and Return on Investment: What Matters Most in Technology Companies, which were conducted using data from the nation’s top technology industry marketing executives.

Attendees also heard from industry peers on how they have effectively adjusted marketing plans and tactics in response to reduced budgets, specifically addressing what marketing tactics they continue to employ and which were abandoned in order to obtain a positive return on investment on their marketing dollars. Ben Sargent, Director of Marketing Communications, Lionbridge Technologies, Inc., presented an analysis he used to evaluate which marketing strategies were most effective to drive online visits to the company’s web site. Jeanne Friedman, Vice President of Product Marketing and Marketing Communications, Network Engines, Inc., explained how her company successfully used a subscription based online web portal to manage and mine their CRM system. Gottfried Sehringer, Vice President of Marketing, Softrax Corporation, showed how their marketing strategies are focused on measurement and analysis to generate a "lead machine" for the sales function.

This AeA Solutions provided an excellent opportunity for member company marketing executives to come together to learn about marketing strategies employed in high-tech companies. Special thanks to our sponsors, MarketWise Innovations and Smith & Suita, Inc.

Sponsored by:

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Photo Gallery 

Attendees exchange ideas and business cards during the breakfast.