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Are poor employee communications in your company holding you back from reaching your goals?
The importance of employee communications within the business environment is all too often underestimated. Effective employee communication can help instill and reinforce pride in your company, increase morale, improve job satisfaction and positively impact productivity. As an added benefit, your employees may become effective third party advocates for your company. This program will introduce best practices designed to help create awareness, interest and support among your employees – even on a limited budget.
We will explore how to leverage your company’s best asset – your people – to drive your message to increase performance and improve morale.
Join us to:
- Learn how to rate your company’s employee communications program and how to implement improvements.
- Assess how well your employees know company goals and translate them to their job.
- Understand the real ROI of improved employee communications.
- Decide what are the best formats and frequency for employee communication campaigns
- Discover how to make your CEO’s messages come through loud and clear on corporate governance
- Gain insights into using email effectively without “spamming” your employees.
- Learn how to convince skeptical, overloaded employees to read your internal communications
- Learn how to transform employee confusion by knowing how and when to communicate crisis in your organization
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Richard Byrd, Vice President
of Global Employee Communications, Nortel
Networks, Research Triangle Park, NC, where he drives emotional capital campaigns to engage employees to achieve successful business results. Byrd has been with Nortel for 14 years and has led various communications functions within the company including media and analyst relations. Under his leadership the Nortel employee communications team has been recognized by the International Association of Business Communicators
(IABC) with three Gold Quill awards. Prior to joining Nortel, Byrd was a public information officer with the North Carolina Department of Commerce and also worked as a speech writer for the Governor's Office. He previously taught journalism and photography at Louisburg and Peace colleges, both in North Carolina.
Nancy J.
Sterling, Senior Vice President of Strategic Communications at ML Strategies,
LLC, has a wide-ranging practice that includes strategic public relations consulting, community relations and litigation support. Her expertise is in the area of crisis communications, where she has counseled clients in both the public and private sector.
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$45 for AeA members; $75 for non-members
(continental breakfast included).
Please Note: Your registration cannot be processed
without payment information.
On-Line: Click here and scroll to the bottom of
the page - Please note, you must log in to the website in order to use this feature.
E-mail: Please e-mail Anne
Dugan and indicate which event you would
like to register for. Please include Name, Company, Email, Phone and Payment
information.
Fax: Print out this form and fax to
AeA New England at 781.938.0091
Phone: Call AeA New England at
781.938.1925.
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Thank you to Brooks Automation, Inc. in Chelmsford for hosting this event.

11 Elizabeth Drive
Chelmsford,
MA 01824
Telephone 978.262.2400
Snow Emergency
Policy:
Attendees are asked to call AeA at 781.938.1925, x101 for up-to-date
notices of event cancellations. The voice mail recording will advise you
if the event has been cancelled or delayed.
From Boston,
MA
Take
I-93 North/Expressway. Stay on I-93 North for approximately 10 miles. From
I-93, take I-95 (Rt. 128) South, Exit 37B (toward Waltham). Stay on I-95 South for
approximately 5 miles. From
I-95, take Route 3 North, Exit 32A. At this exit, stay to the left to
avoid taking the Middlesex Turnpike. Stay on Rt. 3 North for approximately
9 miles. From
Route 3, take Route 129 West, Exit 29. At the end of the exit ramp, turn
right. At
the second set of lights, turn left. This is Mill Road. Take
the immediate right onto Elizabeth Drive. The Brooks Automation
campus consists of 3 buildings: 11, 15 and 16 Elizabeth Drive. Take the
second driveway on the right, and enter the main entrance at 11 Elizabeth
Drive.
From
I-95 South (Waltham, MA)
From
I-95, take Route 3 North, Exit 32A. Stay on Rt. 3 North for approximately
9 miles. From
Route 3, take Route 129 West, Exit 29. At the end of the exit ramp, turn
right. At
the second set of lights, turn left. This is Mill Road. The Brooks Automation
campus consists of 3 buildings: 11, 15 and 16 Elizabeth Drive. Take
the immediate right onto Elizabeth Drive. Take the second driveway on the
right, and enter the main entrance at 11 Elizabeth Drive.
From I-93 North (Manchester, NH)
Go North on Brown Ave/NH-3A toward Cascade Circle. After
1.40 Miles, merge onto NH-101 W via the ramp- on the left- toward
Bedford/Nashua. Travel
for approximately 1 mile and take the Everett Turnpike South exit toward
Merrimack/Nashua. Merge onto Frederick E. Everett Turnpike (Portions toll).
In approximately 13 miles the Frederick E. Everett Turnpike becomes US-3 S.
Travel an additional 18 miles on Route 3. Take
Route 129 West, Exit 29. At the end of the exit ramp, turn left. At
the second set of lights, turn left. This is Mill Road. Take
the immediate right onto Elizabeth Drive. The Brooks Automation
campus consists of 3 buildings: 11, 15 and 16 Elizabeth Drive. Take the
second driveway on the right, and enter the main entrance at 11 Elizabeth
Drive.
From Route 3 North (Nashua, NH)
Take
Route 3 South. From
Route 3, take Route 129 West, Exit 29. At
the end of the exit ramp, turn left. At
the next set of lights, turn left. This is Mill Road. Take
the immediate right onto Elizabeth Drive. The Brooks Automation
campus consists of 3 buildings: 11, 15 and 16 Elizabeth Drive. Take the
second driveway on the right, and enter the main entrance at 11 Elizabeth
Drive.
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