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The Marketing & Sales Roundtable is a community of marketing and sales professionals who meet to exchange ideas, share best practices, learn new techniques and tactics, and network. AeA members are provided the opportunity to attend panel, single speaker, joint speaker, or case study events that are interactive and informative around various strategic and tactical sales and marketing initiatives.

There are a minimum of six meetings a year, focusing on various marketing and sales topics. The meetings are typically led by a subject-matter or industry expert, published author, consultant or company practitioner with proven track record and extensive experience. 

Meetings are held the fourth Thursday of the month from 7:30am to 9:00am. 

To be added to the roster, please contact susana_capulong@aeanet.org

Roundtable Co-Chairs
Cynthia Trevino, Resonnect
Lynne White, The Velocity Academy, LLC

2008 Schedule of Events

March 27, 2008      “Generating Leads with White Papers”

Scheduled Speaker:
Nationally Recognized Author and White Paper Expert, Michael Stelzner
www.stelzner.com

Event Highlights: 

• Ways to generate sustaining, long-term sales with white papers

• How to grab eyeballs with words

• The types of white papers and when to use each one

• Approaches to constructing your white paper

• Where to start: the planning steps, key elements of successful white papers, plus a sample outline

• Writing the critical first page: what's the formula for success . . . and what to avoid

• How to write titles: Michael's "3-30-3 rule" and "3 U's formula"

• Crafting the call to action

April, 2008              Spring Break – No event

May 22, 2008          “Cold Calling for Lead Generation”

Scheduled Speaker:

Tonnia Strand, President, Business to Business Marketing 

& Creator of Cold Calling with Class™  
www.biz2bizmarketing.com

Event Highlights: 

• This event is centered on various phone-based lead generation tactics and techniques for sales, marketing and business development.  The event is ideal for those wearing several hats, or others looking for insights from a lead generation and cold calling expert, or those with a need to be efficient and productive with every phone call to generate leads.  More details to follow.

  June 26, 2008        “Top 10 Negotiations Techniques”

Scheduled Speaker:

John Flannery, President of Flannery Sales System and Licensed Affiliate for Customer-Centric Systems, the sales process methodology developed by Mike Bosworth and John Holland

www.ccsflannery.com

 

Event Highlights: 

• John Flannery will present his top 10 negotiation techniques found to be most productive in generating and closing sales with the least amount of selling time.  Several of the Customer Centric Selling techniques will be highlighted.  This event is ideal for anyone participating in any aspect of sales or business development or negotiations of any kind.  More details to follow.

July 2008                     Summer Break – No Event

August 2008                 Summer Break – No Event

September 25, 2008     To Be Announced – Please Check Back Later

October 2008                AeA High Tech Awards

November 27, 2008      To Be Announced – Please Check Back Later

December 2008            Holiday Party