AeA/Santa Clara University Management
Development Program

June 9-12, 2008
Santa Clara, California



High-Tech's Best Source for Leadership and Business Training
For over 25 years the AeA/Santa Clara Management Development Program has enhanced the performance of over 1000 managers and directors of high-tech companies.  This intensive four day program teaches new managers core business disciplines and effective management techniques to lead the innovation process and high performance work teams. 

Participants learn skills that improve productivity, collaboration and business strategy from the faculty of Santa Clara University's Leavey School of Business, located in the heart of dynamic Silicon Valley.  

Faculty II Guest Speaker II Benefits & Topics II Who Should Attend II  Testimonials
General Info & Tuition II 2007 Recap II Download Brochure II Refer a Colleague II AeA Contact

Led by faculty from Santa Clara University's Leavey School of Business, the program is built to help managers think, manage and lead more effectively in today's high-tech industry. Faculty emphasize innovation as they integrate theory with practice to help managers achieve results.

Faculty

David Caldwell
Professor of Management, Santa Clara University
Dr. Caldwell specializes in human resource management and organizational behavior. His research interests include new product development processes, characteristics of effective managers, and factors influencing the performance of work groups.

Dennis Moberg
Professor of Management, Santa Clara University
Dr. Moberg teaches courses in organization design and managerial decision making. His research interests include organizational politics, organizational design, and ethics.

Albert V. Bruno
William T. Cleary Professor of Marketing, Santa Clara University
Dr. Bruno teaches courses in small business, marketing management, and business policy.

David R. Palmer
Adjunct Faculty, Santa Clara University and Partner, Customer Manufacturing Group
Mr. Palmer teaches in the MBA program at Santa Clara University and is a very experienced management consultant, executive, educator, and professional speaker.

Guest Speaker

Barry Posner
Dean and Professor of Leadership, Santa Clara University
Dr. Posner is the co-author of the award-winning and best-selling leadership book: The Leadership Challenge: How to Keep Getting Extraordinary Things Done in Organizations.  Described as a groundbreaking research study, The Leadership Challenge combines keen insights with practical applications, has over one million copies in print, and has been translated into over 15 foreign languages.  Dr. Posner will introduce participants to the 5 practices of exemplary leadership. 

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The program's interactive format consists of lecture, discussion, and networking opportunities which allow participants to learn from faculty as well as each other.  The program teaches participants management and business skills using technology business examples.

Immediate Returns on Investment

• Raise productivity with management styles for evolving teams
• Ensure project success through effective plans, processes and controls
• Build strategies that best meet the needs of your customers and your company 
• Align project goals with business and technology strategy
• Negotiate smarter and more profitable contracts

Effective Leadership Techniques

• Improve group dynamics of virtual and onsite teams
• Manage innovation, change and cross functional projects
• Alternate management styles as teams evolve

Market Placement & Product Management

• Understand key components of business models, product life cycles, and market definitions.
• Utilize market share, cost advantage and segmentation analysis to define target markets and construct product to fill positions that maximize profitability.  

Financial Effectiveness

• Understand the key elements of growth and profitability cycle
• Utilize performance ratios and value chains in evaluating success
• Recognize the salient financial characteristics of alternative corporate forms and understand the strategic importance of differences. 

Master Negotiation

• Understand negotiation process framework, tactics, and strategies for success 
• Learn mechanisms to build influence
• Avoid common negotiating pitfalls

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The AeA/Santa Clara University Management Development Program is designed for new and mid-level technology company leaders from all functional areas including: Engineering, Marketing, Sales, Finance, Human Resources, and Manufacturing.

Most participants have a minimum of two years of management experience with a high technology company, and are now facing challenges that require new skills. The most important requirement is the strong desire to improve management and leadership skills.

Many AeA member companies send managers every year because they see results — stronger leaders and groups that function more smoothly and productively. Through continued participation, companies build management teams whose shared leadership concepts put them a step ahead of their competitors.

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“The experience is highly valuable to leaders at any level.”
- Mark Bunn, Director Engineering, MetaSolv Software, Inc.

“It opens your eyes to aspects of leadership and management that you may have never been exposed to.”
- Don Camp, Technical Staff, National Semiconductor Corporation

"Great program for those who may expand their management responsibility to GM level.”
- Hua Fang, Director Research & Development, PDF Solutions, Inc.

"Fast paced, informative and very relevant to future managers or leaders."
- Mike Longaker, Manager Business Strategy, HP

"This program was a very rewarding experience which covered a broad range of business topics in a complete yet concise manner.  Highly recommend it!"
- Jack Buser, Manager Game Developer Relations, Dolby Laboratories

"A good overview of the tools and processes necessary to be successful as a manager and leader."
- Damian Swank, Section Head, National Semiconductor Corporation

"This program provides practical tools and techniques that enable managers to perform at a higher level. It's well worth the time spent out of the office."
- Gary Gray, Director Marketing Communications, Endwave Corporation

"Very professional and informative class that provides excellent tools to identify team dynamics, personal style and the ability to make informed decisions to maximize both."
- Dave Maxey, Manager Stations Manufacturing, Cascade Microtech

"Informative, engaging and incredibly helpful."
- Maura Noel, Project Manager, Seagate Technology

Read More

Please direct questions about the program or about enrollment to Denise Bingham at 408.987.4276.

Interested in Education and Training programs? Make sure you're included on mailing lists to receive special offers by updating your interests at www.aeanet.org/updatepip

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This page was last updated on 04/07/08.