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AeA
Texas Council Newsletter - May 2007
Greetings
From
the desk of...Clare Emerson
One of AeA’s top
priorities is to provide bottom line savings on core products and services
your company needs. I am very happy to announce two new partnerships for
AeA members in Texas, Louisiana, Oklahoma and Arkansas that are designed
to do just that.
Also, AeA is launching
the new and improved Salary Survey which will be FREE to members
who submit their data. The Texas Salary Survey Participation Day
is May 16, and all companies who submit their data on that day will
receive a $25 Starbuck’s card as a token of our appreciation. Be watching
your email for more information on this new and improved member benefit.
As many AeA members have learned,. using this survey can help keep your
salaries within the acceptable norms for specific positions.
You may know that AeA
recently changed health insurance carriers for the AeA Health plan. After
26 years of partnering with Aetna, we switched to United Healthcare in
order to provide a better network of coverage for our members nationally.
Over the years, AeA
member companies have come to rely on us to provide one of the highest
quality healthcare plans available to help your company be more
competitive in recruiting and retaining the best and brightest employees.
At a very competitive rate.
I believe you will be
very pleased with the new AeA United Healthcare plan. After a
lengthy and involved interviewing process in which I assessed nine of the
top employee benefits firms, I am very pleased to announce a new and very
important partnership with McQueary Henry Bowles and Troy (MHBT),
who will be the exclusive and protected broker representing the AeA United
Healthcare Plan in Dallas and Austin for groups of 100+ employees.
Webco, our longtime partner in Dallas will continue to be the
protected broker for groups under 100 employees in Dallas. MHBT in Austin
will handle AeA groups of all sizes.
MHBT is one of the oldest
and most highly respected insurance brokerage firms in Dallas and has one
of the most dynamic and innovative employee benefit practices I have ever
seen. I think you will truly enjoy working with them; they are very
knowledgeable, highly professional people who have deep experience working
with technology companies and United Healthcare. MHBT is honored to have
the opportunity to represent AeA, and we are very excited about making
this benefits plan available to your company.
Also, I am very pleased
to announce a new partnership here in Texas with ADP, the payroll
management company. AeA members not currently a client of ADP, may now
get their payroll and related services at significant discounts with
savings up to 20%. ADP also offers a software application that allows
clients to completely manage all of their employee benefits, and give the
convenience of self-service to every employee. This application also has a
direct link to United Healthcare and will allow AeA members who choose the
AeA United health plan to seamlessly integrate all of their employee
benefits and payroll information into one easy to use system.
Please contact either
myself or Greg Heider for more information and to get a quote for your
company. We will be sending out more detailed information about the new
AeA United Healthcare plan as well as the ADP discounts for members in the
mail in the next few weeks.
Check out the rest of the
AeA Texas Council Newsletter for more news on programs, new members, new
services and an update on our legislative activities in Austin
If you have any questions or need
further information, please contact me directly at
clare_emerson@aeanet.org or
972-386-6540 x104.
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Legislative
Update
The AeA Texas Council’s
public policy program has been actively working during the 80th Texas
Legislature to fend off legislation harmful to high-technology businesses
and to promote initiatives designed to improve the business environment,
improve state education systems, and enhance the profitability of Texas’
high-tech companies.
Our programs are guided by member needs and are overseen by our lobby
staff in Austin. The AeA Texas Council’s Public Policy Committee provides
additional guidance and meets weekly during the legislative session to
review pending legislation, to discuss and develop initiatives, and to
formulate strategies for implementation. If you have an interest in
serving as a member of the Public Policy Committee, please contact Jeff
Clark (jeff.clark@aeanet.org)
in the AeA Texas Council’s Austin
office.
Taxes and Spending
Determined to shift some of the state’s tax burden away from the property
tax, during the summer of 2006, the Texas Legislature reformed the state’s
business tax doing away with the Franchise Tax and replacing it with a new
tax on gross margins. The tax has not been in place long enough for clear
predictive data to be available. This has created some uncertainty as to
the overall impact of the tax and what the fiscal implications of the tax
might be for future state budgets. Some experts have estimated that the
tax may generate as much as $1 Billion less than anticipated when the tax
was created.
Because of this uncertainty, legislators have been hesitant to enact any
substantial tax decreases during the 2007 session. AeA, however, is
strongly making the case for reductions in the taxes on high-tech
businesses. AeA is also working to defend the current tax code’s
provisions from unnecessary changes.
One such change, which was presented as a technical change in the House
Ways and Means Committee, would have changed the way in which R&D expenses
are accounted for. As proposed, R&D expenses would have had to be tied to
a finished product and deducted as a cost of goods sold. This is one
example of an occasion in which the legislature lacked an understanding of
the nature of science-based industries. AeA opposed the change arguing
that R&D many times does not lead to an immediately marketable product.
The legislature responded affirmatively, rejecting the change and leaving
the current system intact.
Research and Development
One of the AeA Texas Council’s primary areas of focus is on improving the
Research and Development climate in Texas. To that end, the Council has
proposed and our supporters have filed legislation to create a state sales
tax exemption on all materials and equipment used in the course of
Research and Development. This would help to cut the cost of conducting
research in Texas and would encourage more companies to bring research to
our state.
While the aggregate amount of R&D conducted in Texas is quite large, Texas
ranks 26th in R&D spending on a per capita basis. Other states are
increasingly enacting provisions exempting research and development
equipment from sales taxation and, according to a survey conducted by Site
Selection Magazine in November 2006, a majority of states now provide a
tax exemption to encourage and attract research and development activities
to their states. Texas had previously offered an R&D credit which was
applied to the franchise tax but this credit was eliminated when the
Franchise Tax was replaced with the Margins Tax in 2006.
Presently, Texas offers a sales tax exemption for equipment used in
manufacturing and specifically excludes R&D equipment. For many companies,
this exclusion creates ambiguity and confusion with regard to whether a
piece of equipment is R&D equipment or manufacturing equipment. In many
cases, the line is unclear. Extending the sales tax exemption to R&D
equipment – and continuing to include manufacturing equipment – would
resolve this issue and would more realistically reflect the trend in the
high-technology industry toward a convergence of the R&D and manufacturing
processes and the accelerated progression of product lifecycles. Extending
the exemption also recognizes emerging technologies as holding the
greatest promise for future prosperity and promotes their development.
Finally, this incentive would create jobs in our state by attracting R&D
activities to Texas. And, for every R&D related job directly created, two
more jobs are created in trade, services, and other industries.
Education
Education remains a perennial issue on the AeA legislative agenda. We are
working to expand science, mathematics, and technology courses in the
public schools and to improve the performance of our state’s higher
education. We recognize that Texas is competing both nationally and
internationally and we’re helping to build a K-16 education system that
prepares students for success in the high-technology information-based
environment of tomorrow.
To that end, we continue to support the state’s Master Teacher
Certification program to keep highly qualified teachers in the classroom.
We are also working to drive more technology into the classroom where
students can benefit from immersive instruction and real time diagnostics,
while developing a familiarity and comfort level with technology. Working
with the Office of the Governor, AeA has supported a package of
legislation to create incentives for universities that are focused on our
future workforce needs. These incentives, along with additional
scholarship funding, will help Texas universities to graduate more
students in the high-technology fields, like electrical engineering, so
critical to our future economic development.
Environmental Issues
Companies that manufacture in Texas face unique environmental issues and
the Texas Council’s Environmental Committee is reviewing pending
legislation to make certain that new legislation is based on science and
does not place unreasonable or unnecessary regulations on business.
In the area of e-Waste/Recycling, AeA has played an educational role
helping Texas legislators as they attempt to craft a system that protects
the environment, meets the needs of consumers, and does not place an undue
burden on industry. AeA’s voice in the debate helps ensure that the
concerns of electronics manufacturers are heard and our commitment to the
environment is reaffirmed. AeA represents electronics manufacturers of all
types and is working to see that eWaste/Recycling legislation reflects
their products’ and their markets’ unique characteristics.
Other Issues
Many other issues are being considered in the 80th legislature and AeA is
playing a role in the debate. We’re pushing legislation to expand state
economic development incentives to include data centers in the list of
eligible facilities. We’re battling trial lawyers who want to expand their
ability to bring suit against businesses for data breaches. We’re
defending private property rights at high-tech facilities. We’re helping
lead the fights to continue and expand the Texas Emerging Technology Fund
and the Texas Enterprise Fund.
In short, if it affects the high-tech industry in Texas, we’re working
on it.
There is a great deal going on in your state capitol and the AeA Texas
Council is in the middle of the fight. We’re working to make Texas a
premiere location in which to operate a high-technology business and we
welcome your participation in our work. Please on us whenever you have
questions or concerns. For more information on the AeA Texas Council
legislative program, please contact Jeff Clark in the Austin office at
512-474-4403 or by email at
jeff.clark@aeanet.org.
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Upcoming
Events
5.16.07
- Dallas
-
International Business Series - AIM Update: Is It For Your Company?
Speakers: Mike Bishop and John Cowie of Smith &
Williamson, Steve Blakeley and Sebastian Rice of Akin Gump, Moderated by Rob
Toker of UK Trade & Investments.
5.17.07
- Dallas
-
AeA Texas CEO Roundtable
The CEO Roundtable is a monthly meeting for DFW based
AeA member company CEOs to discuss their most pressing business issues while
offering and/or seeking the advice of their peers. Each participant is
required to sign a non-disclosure agreement, and the Forum is professionally
moderated. *CEOs only* *AeA members only* If you are interested in joining
the CEO Roundtable, please contact Tiffany Sefton at (972) 386-6540 or
tiffany_sefton@aeanet.org.
5.24.07
- Dallas - TX Hi-Tech Roundup
Join us for the first annual AeA/MTBC Hi-Tech
Roundup, a special happy hour that will give you an opportunity to mix and
mingle with folks from Texas technology companies as well as the industry's
service providers. The saloon will be open from quittin' time 'til dusk.
5.31.07
- Dallas - AeA Texas HR Forum
Location: InterContinental Hotel Dallas.
More details to come.
6.21.07
- Dallas
-
AeA Texas CEO Roundtable
The CEO Roundtable is a monthly meeting for DFW based
AeA member company CEOs to discuss their most pressing business issues while
offering and/or seeking the advice of their peers. Each participant is
required to sign a non-disclosure agreement, and the Forum is professionally
moderated. *CEOs only* *AeA members only* If you are interested in joining
the CEO Roundtable, please contact Tiffany Sefton at (972) 386-6540 or
tiffany_sefton@aeanet.org.
6.26.07
- Dallas -
AeA Texas CFO Forum - Acquisition
Strategies
Location: InterContinental Hotel Dallas.
More details to come.
6.27.07
- Dallas - A Night at the Ballpark
AeA Texas takes you out to
the Dr Pepper Ballpark to watch the Frisco RoughRiders play the Arkansas
Travelers. Join us for dinner on the Party Deck as we watch the game - we'll
even buy you some peanuts and cracker jacks.
June
- Austin -
Women in Technology - Networking Event
Join AeA and Women working in the technology
sector in Austin for a fun night of networking. More details coming
soon.
Local Council Events - AeA
Events Calendar
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Welcome
New Members
Comerica

The Comerica Bank Technology and Life Sciences
Division has helped provide flexible banking products to emerging
companies for over a decade. With offices in Dallas and Austin as well as
locations along both coasts, Comerica understands the challenges emerging
companies face and has the expertise to provide financing solutions to
meet them. The Technology and Life Sciences Division has experienced
bankers that are able to assist early-stage companies as well as the size
and resources to help mature companies. Comerica's commitment to the
technology sector is backed by over $58 Billion in assets and the
considerable resources of one of America's top business banks.
Fish & Richardson

Fish & Richardson P.C. has the largest intellectual
property practice in the world today, according to Managing Intellectual
Property, and is ranked number one nationally for patent litigation,
according to IP Law and Business. Counsel to inventors such as Thomas
Edison, Alexander Graham Bell, and the Wright Brothers, we now counsel
today's leading innovators, researchers, scientists, and technologists.
For over 125 years we have served to protect countless ideas, to nurture
discoveries, and to bring new concepts to market. Our clients are across
the globe, developing the concepts, technology, and advancements of
tomorrow. They trust Fish & Richardson with their intellectual capital,
because we help our clients capture the value of these assets through
patent, trademark, copyright, and trade secret protection. From our
offices across the country, our team of legal professionals advise
companies throughout all cycles of development and growth. Fish &
Richardson has the experience, vision and commitment to help your business
succeed. Fish & Richardson is there, every step of the way.
Texas Institute of Science

Texas Institute of Science ("TxIS", or “Institute”),
headquartered in Richardson, TX provides its Clients with proof-of-concept
scientific research services. TxIS’s operation relies on the Institute's
database of 15,000 Ph.D. scientists located in 54 technology universities
and research institutes in Eastern Europe, former Soviet Union, and China.
TxIS, one of the first true global science organizations concentrating on
multi-discipline, real-time R&D, is providing vital research augmentation
to US based high-tech companies. According to Laslo Olah, CEO of TxIS:
"Most of our Clients have no full-time scientific staff, but they need
scientific, proof-of-concept research to bring a new product to the
market. We manage the projects to their completion while providing open
communication channels between our scientists and our Client's R&D staff
for technical details. This way our Client's engineers are comfortable
having full knowledge of the Project's progression".
Thomas Group, Inc.

Thomas Group, Inc., based in
Irving, Texas is an
international, professional services firm specializing in operational
improvements. Thomas Group’s unique brand of process improvement and
performance management services enable businesses to enhance operations,
improve productivity and quality, reduce costs, generate cash, and drive
higher profitability. Known for Breakthrough Process Performance, Thomas
Group creates and implements customized improvement strategies for
sustained performance improvements in all facets of the business
enterprise. Founded in 1978, Thomas Group is located in Irving, Detroit,
and Hong Kong. For an introduction to Thomas Group services, please visit
www.thomasgroup.com, send an
email to info@thomasgroup.com or
call 972.869.3400.
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Thank You Renewing Members
Ayoka
Akin Gump Strauss Hauer & Feld
BCD Electro
Bridge360
Cushman & Wakefield
Dell
Estech Systems
Gemalto
Heidrick & Struggles
iMedica Corporation
InterFET
IRM Corporation
RF Monolithics
Research in Motion
Softbrands
Staktek Holdings
TriNet
University of Texas at Arlington
ViewCast
Vignette
Whitley Penn
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Member Resources

Receive Free Web Conferencing with ACT
Raise Productivity, Lower
Costs and Communicate Powerfully with AeA Conferencing Services!
This free
member benefit program offers a full assortment of web, video and audio
conferencing for all your hiring, training and ongoing com-munication
needs. Utilize the AeA Conferencing Services Program's for:
Hiring
-
Record phone
interviews with ReadyConnect so fellow hiring managers can review them
later.
-
Interview
candidates face-to-face with video conferencing (on site and via the
Proximity network) for as low as $200/hour.
Training
-
Deliver
quality training via audio and web platforms for as low as $.04/minute!
-
Present
material visually, at no extra cost, with our Free Web Meeting Service
-
Record live
audio and web training for future use & save your trainers from needless
travel
-
Test
participants with frequent polling and breakout sessions.
Communicating with Employees
-
Deliver
State-of-the-Company addresses quickly and cheaply
-
Walk through
Benefit Updates and Open Enrollment material visually at no extra cost
-
Reach up to
100 sites with a multi-media presentation for $850.
-
Start using
this free AeA member benefit program for all your hiring, training and
outreach efforts.
Email
conferencing@aeanet.org,
visit
www.aeanet.org/conferencing
or
call 1.800.228.2554 x4355.
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Marketing Update
Why Blog?
By Steve Plunkett
Director of Internet Marketing
M/C/C
A business blog is a valuable, multi-function tool for communicating
with customers and employees. Blogs are the newsletters that never go
away. They are a great way to post the latest information on the Web about
your newest product or service. They provide a platform from which your
employees, customers, partners and prospects can share information, data
and opinions. And once these moderated discussions are posted, they can be
“set in digital stone” for the world to read in perpetuity.
Oftentimes, I hear the question, “Why do I need a blog? I already have a
website.”
For starters, a blog complements your website. It does not replace it. A
corporate blog is a great way to direct traffic to your company’s site.
This helps you to get sales leads from informed customers, provided, of
course, that you have posted compelling information on your company’s blog.
Also, a blog lets you communicate faster, more flexibly and less formally
than you would through other media. On your website, if you are sounding
your own horn about your neatest, latest, greatest product, it’s called a
press release. But if you’re blogging, you’re telling a story, complete
with personal observations and pictures. You are guiding potential
customers along the path of why you think your product is so neat, how it
surpasses others in the market and, through a “comments” function,
answering questions about your company and its products.
Of course, your readers will understand that your blogs are not completely
objective – after all, it’s your company you’re blogging about. On the
other hand, your readers also understand that your blog is a personal
message to them, not an expensive, varnished piece of communications
produced painstakingly over several months by your ad agency. In other
words, your readers perceive a measure of earnest communications that just
can’t be achieved through traditional media.
To create a successful blog, you need to start with a strategy. You
need to plan. And you need to commit to updating your blog at least twice
a week. That may seem like a lot, but don’t you have enough going on at
your company to write about twice a week? Even if it’s a project that is
going to take six months to complete, talk about it. Explain how you do
“X” better than your competitors.
Simply put, tell your story. Keep your brand in mind. Plug your key
selling points. Direct readers to your website. Be active and responsive.
And start selling more.
Selling more. Is there a better reason to blog?

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Texas Team
AeA
Texas - Dallas Office
Clare Emerson, Executive Director
Gregory
Heider, Director, Membership Development
Tiffany Sefton, Programs and Events Manager
AeA Texas - Austin Office
Jeff Clark, Director of Public
and Legislative Affairs
Jessica
Acuna, Programs and Events Manager
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