Prospering in the Asia Pacific Market
Special Focus on China and Korea
Sixth Annual AeA High-Tech Update
Tuesday, July 31, 2007 -- 7:30 AM - 12:00 Noon
BTU International, Inc., 23 Esquire Rd., North Billerica, MA (easy access off Rte. 3)

Sponsored by:

Hosted by AeA Member:

Event Description || Agenda || Speakers || Who Should Attend || Testimonials || Stay in the Know
 Registration || Directions || AeA Contact || Supporting Organizations         

Opportunities for high tech companies to expand into the Asian Pacific market continue to grow.  With a special focus on China and Korea, our panel of experts will offer practical insights into:

• what the government of the area's largest economy, China, is proposing to maintain its high tech growth

• how Korea's strategy for tech growth differs from that of China and what its u-IT 839 strategy could mean for opportunities for your company

• plans for the upcoming U.S. Pavilion at the China High Tech Fair Oct 12-17 in Shenzhen, a great opportunity for high tech companies not yet on the ground, an effort AeA is co-organizing with a partner organization under the Chinese Ministry of Commerce.

• what the pending Korea Free Trade Agreement means for U.S. companies

• details on Korea’s ICT core competencies and unique value proposition and why now is a great time to think about Korea as a market and technology partnering opportunity

• how companies are handling IP and other legal and tax concerns in approaching these markets

• what resources are available to help you develop partners and grow business in the Asia Pac

• how to develop a practical roadmap for success in these important and growing markets
  
  This event includes valuable networking time allowing participants to expand Asia Pacific contacts locally and internationally.  Meet Greg Shea of AeA's Beijing office, forge new contacts with our speakers and discuss potential teaming opportunities with Korea IT International Cooperation Agency representatives.

7:30 – 8:00 AM                    Networking Breakfast and Registration

8:00 – 8:10 AM                    Opening Remarks and Host Welcome

• Anne Doherty Johnson, AeA New England Council

• Paul van der Wansem, Chairman and CEO, BTU International

8:10 - 8:30 AM                     Sponsor Welcome

• Yoon Hong Cho, Chief Executive Director, KIICA BOSTON

• KIICA President (awaiting confirmation)

 8:30 - 9:15 AM                     Prospering in Korea: Business Partnership Opportunities,
                                           Korea FTA Update
                                           Success stories of U.S. companies doing business in Korea, Korea FTA
                                           update; Korea's u-IT 839 strategy for tech growth and expanding
                                           opportunities for U.S. companies

• Yoon Hong Cho, Chief Executive Director, KIICA BOSTON

• Daniel Holland, Director, Marketing & Business Development

9:15 - 10:00 AM                   Maximizing Opportunities in China, Korea and
                                          Key Asia Pac Markets
                                          Trends and developments for US high tech companies; how to take
                                          advantage of investment, export or manufacturing opportunities, new
                                          Chinese government initiatives; details on the U.S. Pavilion, China High
                                          Tech Fair on Oct. 12-17 in Shenzhen, an effort USITO co-organizing with
                                          a partner organization of the Chinese Ministry of Commerce.

• Greg T. Shea, President and Managing Director, US IT Office (USITO), AeA’s office in China

10:00 – 10:15 AM                Networking Break

 10:15 – 11:00 AM                Legal / Strategic Considerations: Doing Business in China & Korea
Details on recent changes to the tax code in China and their impact; Korea tax update, arbitration and other courses of action for legal disputes and IP protection, best ways to structure your business and investments in China and Korea plus guidelines on setting up operations and practical day to day business tips 

• David L. Woronov, Partner, Posternak Blankstein & Lund LLP

• Jack Daniels, President, Eastbridge Partners

• John E. Warren, III, VP, Worldwide Human Resources, ANADIGICS, Inc.

11:00 – 11:25 AM                Resources to Help You Grow Business in the Asia Pac Market
                                          How to tap into MOITI services for help with export promotion, attracting
                                          foreign investment, market intelligence, searches for overseas partners
                                          and distributors

• Christa Bleyleben, Executive Director, Massachusetts Office
  of International Trade and Investment

11:25 – 11:55 AM                Developing a Workable Road Map and Action Plan for Asia Pac Prosperity
Developing an action plan: what to expect, how to get started, moving forward with current activities, typical challenges, lessons learned, critical success factors

• Edward Soong, Anew Technology Corporation

11:55 – 12:00 Noon             Closing Comments and Adjourn

• Anne Doherty Johnson, AeA New England Council

Read AeA's latest reports on China and Korea - see links below.  

• Christa Bleyleben, Executive Director, Massachusetts Office of International Trade and Investment.  MOITI is responsible for growing the Massachusetts economy by marketing the state’s business sectors internationally via focused export promotion, attracting foreign companies to invest in Massachusetts and managing the state’s international business relationships related to trade and investment.
       Christa joined MOITI following more than 20 years in international banking and finance. While at FleetBoston Financial, she oversaw the bank’s International Financial Institutions team with offices in London, Hong Kong, Boston and New York City, and was responsible for global relationships with more than 250 top-tier banking groups headquartered in Europe, the Middle East, Africa, Asia, Canada, Latin America as well as select central banks and national organizations. Christa has a Masters in Business Administration and International Finance from the Vienna School of Business in Austria. She speaks German and French.
   
• Yoon Hong Cho, Chief Executive Director, Boston Branch, Korea IT International Cooperation Agency (KIICA).  KIICA is a non-profit, international business development organization within Korea’s Ministry of Information and Communications responsible for linking Korean IT vendors with American businesses, end users, and distribution channels. He is an accomplished senior executive with more than 20 years experience and is responsible for the market entry and integration of the Korean IT Industry into the U.S. Federal/State/Local and commercial markets.
       Prior to KIICA-Boston, Mr. Cho was the Chief Executive Director of KIIPA (Korean IT Industry Promotion Agency) overseeing global operations and business performance. Prior to KIIPA Mr. Cho was the General Manager of Daewoo Group where his responsibilities included international market development for the passenger vehicle division in Eastern Europe. Mr. Cho also served as General Manager of Daewoo Information Systems focusing on business development in the Japanese market.
       Mr. Cho holds international economic degrees from Chuo University-Japan and Matushita-Seikeijuku Government and Economic Institute-Japan. He speaks Japanese and English.
   
• Jack Daniels, President, Eastbridge Partners, has over 24 years experience in engineering, manufacturing operations, marketing & sales, finance, regulatory compliance and international business development. He has lived and worked in China and the Republic of Korea. Jack was the Director of Asian Operations of Rogers Corporation a USD300M manufacturer of advanced materials used in the computer, handheld electronics, office automation and telecommunication industries. During his tenure, Jack established a network of commercial offices, service centers and a manufacturing campus in Mainland China. In a seven-year period, he increased sales from USD6M/USD109M.
      Jack also worked in executive roles for GE Plastics and Taconic Plastics, where he launched several successful subsidiaries and joint ventures in the Asia-Pacific region. He is a graduate of Northeastern University and holds a combined Environmental Engineering and Regional Planning degree. He is a board member and trustee of several non-profit organizations in the Boston area.
    
• Daniel Holland, Director of Marketing and Business Development for the Boston branch of the Korea IT International Cooperation Agency, has worked broadly throughout the IT and networks and communications industry, concentrating on the design and implementation of global capabilities to bring the right products and services to market faster and to increase the profitability from existing products. His focus is to ensure that approaches that can be articulated at a conceptual or goal level are translated into timely and realistic implementation.
     Previously, Daniel worked for Enterasys Networks as Vice President of Systems Integrator and OEM Development establishing successful partnerships with leading systems integrators and opening new routes to market. He also worked for the Services Division of Digital Equipment Corporation (and then Compaq Computer) where he was instrumental in the formation and rapid growth of their enterprise IT management Service Practice. His experience at Digital Equipment Corporation includes leadership roles for services and product management and marketing, and software engineering. He was responsible for the conception, commercialization and successful launch of numerous network and systems management software products for the Networks and Communications Division. Dan holds a Bachelor of Arts from St. Lawrence University in Canton, N.Y. and an Executive MBA in International Business from Bond University in Queensland, Australia.
   
• Greg T. Shea, President and Managing Director, US IT Office (USITO), AeA’s office in China, has extensive experience in assisting U.S. companies in the Chinese market.  A recognized leader in the IT and communications community in China, he will review key trends and developments impacting high tech companies doing business in this key worldwide market.
       Following completion in 1987 of his M.Sc. at the University of British Columbia, Greg came to China as an invited foreign expert of the Chinese government. In 1990, he joined the Canadian Foreign Service, returning to Asia with postings in Seoul (S&T, media and academic relations), and Hong Kong (Director, Economic and Financial Relations). In 1997, he left for the private sector where he served as a regional marketing manager for HP's semiconductor group. Promotions followed in 1998 as Director for China Government Affairs and Communications and 1999 as Asia Government Affairs Director for Agilent. During this period Dan  served on USITO's board as well as the U.S. Government Affairs Committee of the American Chamber in Beijing.
       In 2000, Greg joined a Siemens CITIC joint venture in charge of new venture investment, working with startups in e-Learning, e-commerce, and mobile data software and terminals. During this time, he also served as Chair of the E-Commerce China Forum under the Ministry of Commerce. In 2002-4, he was engaged in a number of key strategy roles including serving as expert team leader for the EU China Information Society Project as well as advising on RFID standards and pilot project development. From the Spring of 2004, he served as Sun Microsystems' North Asia Government Industry Director until joining USITO in the Fall of 2005.  Greg is a Canadian and Irish dual national and speaks English, Mandarin and French.
   
• Edward L. W. Soong, President, Anew Technology Corp., has over 20 years experience in doing business in China and Asia. He was the Senior Director of Business Development in Wang Lab’s Asia Pacific Operations. Born in Shanghai, China and raised in Taiwan with dual U.S. and China cultural background and experience, he has contributed greatly for U.S. companies prospering in the Asia Pacific market.
      In Anew, Ed spearheaded an instant turnkey China Operations service – “Anew Silk Road” -- with a well-structured methodology and practice in consulting and outsourcing to bring U.S. companies to China/Asia market to compete and profit. This service contributes to the top line and bottom line tremendously as well as the long-term competitiveness for U.S. companies.
      Ed is an advisor, consultant, and speaker on Chinese cultural and business related subjects. He has been a speaker at Harvard Business School’s Annual Asia Business Conference and conducted “Doing Business in China” training class for companies such as Raytheon. Ed has a B.S. degree in Electronic Engineering, an M.E. in Electrical Engineering, a M.S. in Computer Science, and a M.B.A. Ed is also a co-inventor for three pending US patents.
   
• John E. Warren, III, Vice President, Worldwide Human Resources, ANADIGICS, Inc. is an experienced human resources executive with over 25 years of expertise at global technology, manufacturing, and services firms including UNISYS, Hayward Industries, and Alphanet Solutions. John joined ANADIGICS in June, 1999 as Vice President, Worldwide Human Resources and Corporate Services. John handles the establishment and support of all the company's international locations. He holds a B.S, M.A. and M.B.A. degrees.
   
• David L. Woronov, Partner, Posternak Blankstein & Lund LLP, is a member of the firm’s Corporate department. He will review legal issues around choice of entities when doing business in China and the Asia Pac, tax considerations and trends in litigation and arbitration (through China's CIETAC agency).
      David practices in the areas of domestic and international business law, corporate and project finance and private equity. David works very closely as a “general counsel” with clients, and assists them with all phases of business planning, structuring, development and management.
       A former resident of the United Kingdom, David has represented both U.S. and foreign clients in transactions all over the world, with particular focus in European and Asian markets. He received an A.B. with honors from Duke University and a J.D. with honors from the University of North Carolina at Chapel Hill.
   
• Watch this space for additional details and speakers.

Senior executives from high-tech companies interested in growing and developing business opportunities in the Asia Pacific region, including China and Korea.  This is an excellent opportunity to expand your Asia Pacific contacts locally and internationally.  Meet Greg Shea of AeA's Beijing office, discuss potential teaming opportunities with representatives from the Korea IT International Cooperation Agency and network with other industry executives focused on the Asia Pac.

- Greg Shea's [AeA Beijing office] presentation was informative and impressive.
- The program material and coverage of the topic was excellent.
- Good discussion of major trends impacting the tech industry.

AeA Members:  $65     Non-Members:  $95        Continental breakfast included.

• E-MAIL us at NECouncil@aeanet.org
  Please include the title and date of the event you are registering for as well your name, title, company, email and phone.  Please do not send credit card information via email. You will be contacted for payment information.
• FAX:  Print this form and fax to AeA at 781.938.0091
• ONLINE REGISTRATION   Fast and easy -- AeA website login required.

NOTE:
- Payment is due prior to event. Your registration is not confirmed until full payment is received.
- Sorry no refunds for cancellations can be accepted after July 27th.
- Substitute attendees are allowed with advance notice.
- Price includes materials and continental breakfast.
 

 

BTU International, Inc. (easy access off Rte. 3)
23 Esquire Road, North Billerica, MA    Telephone 978.667.4111

From Boston

Route 3 to Exit 28. Take a right off the ramp, and then take your first right onto Republic Road at Roads Construction Company. Then take your first right onto Esquire Road. Continue on this road until you see the Lexington Furniture building (on your right), at the bend. Pass the mattress company on your left and take the right into BTU's parking lot. Drive through the parking lot to the front of the building and park in a visitor parking space. Come into the front lobby.

This page was last updated on 07/19/07.  
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