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Executive
Thought Leadership Forum on
Demand Creation Strategies
Presented by Frontline Selling
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Sponsored by
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Wednesday , February 25, 2009
8:00 AM - 12:00 Noon
Doubletree Guest Suites
Waltham
550 Winter Street, Waltham, MA
(Easy access off Route
128/95)
Continental Breakfast Included.
There is no
charge for
both
members and nonmembers for this
new AeA event to help you
kick start your sales in 2009.
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About
the Program
II Registration
II
Location/Directions
II AeA
Contact II
Sponsor
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If you or your Account Executives had the undivided TIME and the
ATTENTION of
100 C-Level Executives or other key business leaders in your
major targeted accounts, what impact would that create for your pipeline?
FRONTLINE Selling and AeA cordially invite you to attend a high
impact and interactive discussion centered on a Comprehensive and
Repeatable Demand Creation Approach designed to help global
organizations identify net-new sales opportunities in a
consistent and measurable way.
The Forum introduces Sales and Marketing executives to a 21st Century
top-of-the-funnel sales strategy designed to engage higher and
sell larger deals. Highlights include the famous FRONTLINE Selling "Live
Calling" component that demonstrate how to apply these contrarian
techniques in a real-life real-time live setting.
You will walk away with strategies around:
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Access - Time and attention of targeted key
players
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Execution - Engaging decision makers in a
more strategic way
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Visibility - Repeatable and Measurable
Demand Creation Process
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Result - Net-new Opportunity Identification
FRONTLINE Selling helps companies such as VMware, SAP, BEA and
Research in Motion become more effective at creating demand by filling the
gap between marketing suspects and identification of new sales
opportunities. Our Comprehensive and Repeatable Demand Creation Process
consists of a strategic Vision-LockTM Selling approach providing structure,
metrics and a common language around your demand creation activities. To
support Vision-Lock, we have developed and utilize our own tactical
methodology (RAMP-UP) for execution. The result is a repeatable and
measurable sales process transforming your sales people into highly
leveraged communicators of your value offering.
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AeA Members:
Complimentary; Non-members:
Complimentary
(Continental Breakfast Included)
Please Note:
You must be registered in advance to attend this program.
Confirmation and directions will be sent after registration is
received.
Questions? Email
or call Anne Doherty Johnson, AeA New
England, 781.938.1925, x105.

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Doubletree Guest
Suites Waltham
550 Winter Street,
Waltham, MA (easy access off Rte I-95)
Phone 781-890-6767
DIRECTIONS:
http://www.hiltonfamilyboston.com/hotels/dgsbw
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Anne Doherty Johnson
AeA New England Council
Phone 781.938.1925, x105
Fax 781.938.0091 |
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This page was last updated on 02/12/09.
Copyright © 2008 American Electronics Association. All rights reserved. |

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