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Events >> Event Brochures

 Executive Thought Leadership Forum on
Demand Creation Strategies
Presented by Frontline Selling

Sponsored by

Wednesday , February 25, 2009
8:00 AM - 12:00 Noon
Doubletree Guest Suites Waltham

550 Winter Street, Waltham, MA 
(Easy access off Route
128/95)

Continental Breakfast Included.

There is no charge for both
members and nonmembers for this
new AeA event to help you
kick start your sales in 2009.  

 

 

 About the Program II Registration II Location/Directions II AeA Contact  II Sponsor

About the Program         

If you or your Account Executives had the undivided TIME and the ATTENTION of
100 C-Level Executives or other key business leaders in your major targeted accounts, what impact would that create for your pipeline?

FRONTLINE Selling and AeA cordially invite you to attend a high impact and interactive discussion centered on a Comprehensive and Repeatable Demand Creation Approach designed to help global organizations identify net-new sales opportunities in a consistent and measurable way.

The Forum introduces Sales and Marketing executives to a 21st Century top-of-the-funnel sales strategy designed to engage higher and sell larger deals. Highlights include the famous FRONTLINE Selling "Live Calling" component that demonstrate how to apply these contrarian techniques in a real-life real-time live setting.

You will walk away with strategies around:

    • Access - Time and attention of targeted key players

    • Execution - Engaging decision makers in a more strategic way

    • Visibility - Repeatable and Measurable Demand Creation Process

    • Result - Net-new Opportunity Identification

About the Speakers

FRONTLINE Selling helps companies such as VMware, SAP, BEA and Research in Motion become more effective at creating demand by filling the gap between marketing suspects and identification of new sales opportunities. Our Comprehensive and Repeatable Demand Creation Process consists of a strategic Vision-LockTM Selling approach providing structure, metrics and a common language around your demand creation activities. To support Vision-Lock, we have developed and utilize our own tactical methodology (RAMP-UP) for execution. The result is a repeatable and measurable sales process transforming your sales people into highly leveraged communicators of your value offering.

Registration

AeA Members:  Complimentary;  Non-members:  Complimentary 
(Continental Breakfast Included)

Please Note: You must be registered in advance to attend this program.
 
Confirmation and  directions will be sent after registration is received.

Questions?  Email or call Anne Doherty Johnson, AeA New England, 781.938.1925, x105.

Location/Directions

Doubletree Guest Suites Waltham
550 Winter Street, Waltham, MA  (easy access off Rte I-95)
Phone 781-890-6767
DIRECTIONS:
http://www.hiltonfamilyboston.com/hotels/dgsbw
 

AeA Contact

Anne Doherty Johnson
AeA  New England Council
Phone 781.938.1925, x105
Fax 781.938.0091

Sponsor

Read an article on selling in a tough economy by
Mike Scher, President and Co-founder
of FRONTLINE Selling.

 

This page was last updated on 02/12/09.  
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